After two years of development and months of teasing, the brand creator and founder Rihanna debuts her makeup line Fenty Beauty is finally here. Rihanna is dominating the make-up game right now. Rihanna has created this makeup line “so that women of all shades, personalities, cultures and races could be included “. The products are 100% cruelty free and the foundations are available in a whopping 40 shades! Launching her 40 shades make up line is pure genius. This has put a mark on the cosmetics industry to step their game up. I am not a makeup connoisseur and I say this all the time when I am writing about make up because I barely wear it, but I know good make up when I see it and I will be adding this to my small make up collection I do have.
I like to keep make up around for occasion, you never know when someone is not prepared, YOU! should always be. I love the packaging with Rihanna’s makeup, she has Match Stix that comes in 20 Shades that works as magnets. How awesome is that! The Fenty Beauty collection is strongly complexion-focused. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for.
40 colors for the foundation line Pro Filt’r Soft Matte Longwear, Rihanna’s Fenty Beauty has transmitted the strong human message the most famous cosmetics brands could not bring to the female. Our world is full of multi-color, multi-racial and the beauty industry has fail to recognize the beauty in all skin tones. With Fenty Beauty, you have what you are looking for and it is worth the price. You can purchase Fenty Beauty at any Sephora store near you.
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Photos c/o Sephora and Google images | Video c/o fentybeauty.com & YouTube